Danielle (Danni) Aberg has been appointed as BAM Construct UK’s Head of Social Impact.

The newly created role reports directly to Chief Executive, James Wimpenny.

Danni has over 16 years’ experience in the field of social value and diversity and inclusion. 

She joins BAM having set up her own consultancy providing strategic advice and services to a range of clients to shape and deliver their social value strategies. 

Most recently, she was involved in developing and leading the social value program for the Welsh Government Mutual Investment Model, delivering a £500m schools infrastructure program across Wales, and has worked for the Construction Industry Training Board and Bouygues. She studied at Cardiff Metropolitan University and the Chartered Management Institute.

Creating social value is a key objective for many of our construction, FM and property clients. It is deeply embedded in our own culture and business strategy.

“Danni will ensure that we focus our efforts in a coordinated way across our construction regions and business units, drawing it together with our wider sustainability and procurement approaches, and driving our social impact.”

James Wimpenny

Chief Executive of BAM Construct UK

BAM is part of the first wave of schemes to trial the Construction Industry Hub’s Social Value Toolkit, having worked closely with the Hub on its range of innovative approaches to modernise construction.

Recently the company measured the social value of eight of its projects, determining that they raised over £150 million of social value added alone. Some public sector bids are now looking for 10-20% of the contract value to be generated in social value.

“I am delighted to join BAM at such an exciting time when the social value landscape is advancing right across the UK. Construction is more than just bricks and mortar, we are helping to shape communities, creating local jobs and training, delivering modern sustainable buildings, and inspiring the next generation through engagement in education. 

“BAM’s approach to delivering sustainable impact through grassroots engagement that listens, learns and takes action on local priorities, will serve as a catalyst for local growth and prosperity, and I am very much looking forward to working with colleagues, customers and communities to drive forward our positive impact ambitions.”

Danni Aberg